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How Marketing and Innovation Will Get YOU more money and the best terms when selling your home with Shannon Comstock
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I grew up on the East Shore of Lake Tahoe. I went to Kingsbury Middle School and graduated from Whittell High School, back when both schools were so small that you knew every single face in the crowd at a basketball game, and their parents knew yours. That kind of community does not exist in many places anymore.
My family had a boat. On summer days, we would cruise over to Skunk Harbor, anchor up, and spend the whole day on that beach. We caught crawdads in the water, jumped off the rocks, and swam until the sun started dropping behind the mountains. We drove to Sand Harbor when it was still a hidden gem that nobody knew about. You could show up on a Tuesday afternoon and practically have the beach to yourself. Today, you need a reservation just to get through the gate. That tells you everything about how much this place has changed, and how much people from all over the world now know what we always knew.
I love Lake Tahoe. I go there almost every week. It will always be home in a way that no other place on earth can be.
And yet I live in Reno. I built my career in Reno. When clients come to me torn between the two, they almost always end up choosing Reno.
Here is why that happens, and how to figure out which choice is right for you.
Before we talk about Reno versus Tahoe specifically, let us talk about why people leave wherever they are coming from.
A lot of my clients came from the East Coast or the Midwest. I lived on the East Coast for thirteen years and I can tell you firsthand what that does to you. You close your windows in May and you do not open them again until October. You run your air conditioner constantly just to survive. Going outside is genuinely miserable for months at a time because the heat and the humidity hit you the moment you walk out the door. There is a narrow window in the spring and the fall where it is beautiful, and then it is gone. You spend most of your life inside.
The Pacific Northwest is gorgeous. But it rains constantly. The greenery is stunning because the sky is always grey.
Here, it is different. The dry climate and the sunshine change the way you live your life entirely. You can go outside every single month of the year and actually want to be there. You can mountain bike in June, hike in October, ski in January, golf in April, and kayak in July without ever leaving the region. The sun is out most of the time. People who move here from the East Coast or the Midwest talk about it constantly in the first year. They cannot believe they can just walk out their front door and do something.
That is the foundation of this lifestyle. Whether you land in Reno or on the shores of Lake Tahoe, you are choosing a life where the outdoors is not a weekend escape. It is just your life.
Let me be specific, because I think people underestimate how extraordinary the access is here.
In winter, you ski or snowboard at Mt. Rose, Heavenly, Northstar, Kirkwood, or Diamond Peak. And when you are coming down the mountain at Heavenly in fresh snow and Lake Tahoe opens up below you in that impossible blue, it does not matter how many times you have seen it. It stops you every time.
When the snow melts, the trails open. Mountain bikers, road cyclists, and runners spread out across hundreds of miles of terrain from the foothills outside Reno all the way up into the Sierra. Hikers have the Tahoe Rim Trail, the Mt. Rose summit trail, and countless routes through the Carson Range.
Summer on the lake is its own category. The beaches at Lake Tahoe, particularly on the Nevada side, are some of the most beautiful freshwater beaches in the world. The water is so clear you can see the bottom at depth. Paddleboarders glide over the rocks along the shoreline and peer down into that clarity like it is an aquarium. Kayakers work around the coves and inlets that the powerboats cannot reach. Boaters head out to their favorite spots and drop anchor. The Truckee River draws fly fishermen who stand in the current for hours, and rafters who float through downtown Reno on hot summer days like it is the most natural thing in the world.
You cannot do this in the southeast. You cannot do this in the midwest. You cannot do this in New Jersey or Connecticut or Ohio. People move here and within six months their whole identity changes because they are outside all the time and they feel better.
That is the context. Now let us talk about where inside this region makes the most sense for you.
I want to be honest about this because I think Tahoe deserves its reputation.
The beauty of Lake Tahoe is not something you can describe accurately to someone who has not seen it. The color of the water changes throughout the day. The clarity is unlike any lake in the country. There are beaches ringed with granite boulders and tall pines that look like they belong on a postcard, and they are just there, real, every morning when you wake up.
Tahoe is for buyers who want to live inside that beauty. Not visit it. Live in it.
It is for people who genuinely love snow and want it as part of their daily life. Who want to walk out their front door and be on the mountain in minutes. Who want a buoy or a boat slip and lake access without driving anywhere. Who want the quiet that settles over these communities in the off-seasons when the tourists leave and it goes back to the people who actually live there.
There is also something about the small community feel of Tahoe that is hard to find anywhere else. I grew up with it. You know your neighbors. You see the same people at the grocery store, the coffee shop, the school events. When Tahoe is your full-time home, you become part of something small and rooted. A lot of buyers are chasing exactly that.
When I sit down with buyers who have been comparing both markets seriously, the conversation usually comes back to the same themes.
The weather is more livable. Reno sits at a lower elevation and receives a fraction of the snowfall that Tahoe does. You still wake up to snow on the mountains. The seasons are real and beautiful. But you are not managing a heavy snowpack from November through April or watching the highway close during a major storm. For buyers who want the mountain backdrop without the mountain weather burden, Reno is the answer.
The city is here. Reno has grown significantly and it keeps growing. You have restaurants across every cuisine, a concert and events scene that brings major acts through regularly, professional and semi-professional sports teams, and the kind of urban energy that a smaller mountain town simply cannot offer. The Summit outdoor mall has Williams-Sonoma, Apple, Lululemon, Dillard's, and Ulta. You have Costco, Walmart, Trader Joe's, and Raley's One without leaving the southwest side of the city. Indoor malls, outdoor malls, specialty stores. Tahoe has improved its shopping and dining significantly, with Target, Ulta, Natural Grocer, and Whole Foods now in the mix. But Reno will always offer more variety and convenience.
More choices for families. Reno has significantly more public and private school options. Sage Ridge School is in Southwest Reno, close to the luxury neighborhoods. There are multiple private school options across the city, along with a University of Nevada campus, community college, and strong public school system. In a small Tahoe community, your school options are limited. That can work beautifully for some families and feel restrictive for others.
More variety in homes. As I cover in my book, Selling Your Washoe County Home: The Secrets to Maximum Success, understanding which neighborhood fits your lifestyle is the most important first step you can take. In Reno and Washoe County, that choice is real. You can find a wooded estate in Montreux, a mountain contemporary in Galena Forest, a gated golf course community in ArrowCreek, a historic character home in the Newlands Historic District, or a modern new build in Somersett. The range of styles, settings, and price points is far broader than what Tahoe offers.
Your money goes further. Luxury in Reno is real luxury. But when you compare what your budget buys here against comparable properties in Incline Village or Glenbrook, the difference is meaningful.
One of the most compelling arguments for Reno is proximity without residency.
From Southwest Reno neighborhoods like Montreux and Galena Forest, you can be at Lake Tahoe in roughly 30 to 45 minutes in normal conditions. You can ski at Mt. Rose in the morning and have dinner in Reno that evening. You can take a Saturday to paddleboard along the rocky shores of the Nevada side and drive home without dealing with a mountain parking situation. The lake is yours to visit nearly whenever you want.
The flip side is the winter commute, and this matters more than people expect before they live it. The roads between Reno and Tahoe close during major storms. They get icy overnight. A trip that looks short on a map can turn into a serious drive in January. Buyers who think they will live in Tahoe and commute to Reno regularly usually find out quickly that winter changes that equation. Most of my clients who try to split the difference end up choosing one as their primary home. Reno wins that decision the majority of the time.
The following data is for single family homes only. Condos are not included. All data was pulled from the Northern Nevada Regional MLS on May 27, 2026.
Galena Forest sits along Mt. Rose Highway in Southwest Reno, surrounded by tall pines and backed up against the mountain. This is the neighborhood in Reno that most closely feels like a Tahoe community.
Currently, there are 5 active single family homes on the market, with prices ranging from $1,137,000 to $2,475,000 and a median active list price of $1,395,000. Two additional homes are under contract. Recent closed sales over the past 90 days show a median sale price of $1,840,000 with an average price per square foot of $459 and an average home size of 3,933 square feet. Average days on market is 68.
These are custom homes on larger lots with mountain views and a neighborhood feel that buyers describe as immediately calming. If you want to explore what living in Galena Forest is actually like, I cover luxury living in Southwest Reno in detail on the blog.
Montreux is Reno's most recognized private gated luxury community. The golf course, the tall trees, the controlled access, and the overall level of finish make it the closest thing Reno has to a true resort community for full-time residents.
Currently, there are 7 active single family homes on the market in Montreux with prices ranging from $2,425,000 to $9,750,000 and a median active list price of $4,400,000. Four additional homes are under contract. Recent closed sales show a median sale price of $3,500,000, with an average price per square foot of $739 and an average home size of 5,370 square feet. Average days on market is 94.
Living in Montreux is a different experience from most of Reno. It is quiet, private, and maintained at a very high standard. For buyers who want the gated mountain luxury feel in a Reno address, this is the most direct answer.
Incline Village is the Nevada side of Lake Tahoe, which means Nevada tax advantages combined with lake proximity. It is one of the most desirable addresses in the entire region.
Currently, there are 22 active single family homes on the market with prices ranging from $995,000 to $47,500,000 and a median active list price of $2,540,000. Seven additional homes are under contract. Recent closed sales show a median sale price of $1,600,000, with an average price per square foot of $1,229 and an average home size of 3,497 square feet. Average days on market is 72.
The price per square foot in Incline Village is nearly three times what you see in Galena Forest and significantly higher than Montreux, even when comparing similarly sized homes.
Stateline sits on the South Shore of Lake Tahoe on the Nevada side, adjacent to Heavenly ski resort.
Currently, there are 12 active single family homes on the market with prices ranging from $1,125,000 to $7,880,000 and a median active list price of $1,510,000. Three additional homes are under contract. Recent closed sales show a median sale price of $1,587,500, with an average price per square foot of $708 and an average home size of 2,637 square feet. Average days on market is 92.
Zephyr Cove offers lakefront and lake-view properties on the East Shore, not far from where I spent many of my childhood summers.
Currently, there are 16 active single family homes on the market with prices ranging from $559,900 to $11,500,000 and a median active list price of $2,272,500. Six additional homes are under contract. Recent closed sales show a median sale price of $1,675,000, with an average price per square foot of $1,408 and an average home size of 2,441 square feet. Average days on market is 64.
The price per square foot in Zephyr Cove is among the highest in the region, driven significantly by lakefront properties where the premium is extraordinary.
Glenbrook is one of the most exclusive and private communities on the Nevada side of Lake Tahoe. Inventory is extremely limited and when something comes available, it attracts serious buyers from across the country.
Currently, there are 15 active single family homes on the market with prices ranging from $2,500,000 to $24,988,000 and a median active list price of $4,995,000. Recent closed sales in the past 90 days include 6 transactions ranging from $1,276,000 to $36,775,000. The average price per square foot across all statuses is $1,678 and the average home size is 4,648 square feet. Average days on market is 121, reflecting the deliberate pace of buyers at this level.
Choose Tahoe if the lake is not just beautiful to you, it is essential. If you want to walk to your boat in the morning and be on the water in minutes. If you want to ski Heavenly or Diamond Peak with a Tahoe view and then come home to that same view from your living room. If you want the quiet of the off-seasons when the community contracts and the people who stayed feel like they own the place.
Choose Tahoe if you want a second home or a legacy property and price is less of a constraint than experience. If you want a small community where you know your neighbors the way I knew mine growing up. If snow is not a burden to you, it is a pleasure.
Choose Tahoe if the idea of leaving is genuinely difficult to imagine.
Choose Reno if you want the mountains without committing entirely to the mountain life. If you want dry weather, sunshine, and the ability to be outside every month of the year without fighting the elements. If you want a real city with real restaurants, real events, real schools, and real shopping within fifteen minutes of a neighborhood that still feels private and removed.
Choose Reno if you have children and want options. If you want your luxury budget to go as far as possible without sacrificing quality. If you want to be able to get to Lake Tahoe almost anytime you want, ski in the morning, paddle in the afternoon, and drive home without worrying about whether the road will close.
Choose Reno if you want to live in Washoe County with one of the most livable climates in the country, in a luxury home that you can actually enjoy every single day.
If you are moving to Reno from California or considering the region for the first time, I would be glad to walk you through what this market looks like for luxury buyers right now. You can also learn about the Nevada tax advantages that make this state particularly attractive for high earners coming from California. And if you are ready to understand what your budget actually buys here, start with a home value consultation.
Is Reno or Lake Tahoe better for luxury real estate? It depends on what you are optimizing for. Lake Tahoe offers unmatched natural beauty, lake access, and an intimate community feel, with prices to match. Reno offers more amenities, more school options, more home variety, and a lower price per square foot than most Tahoe communities, with the lake only 30 to 45 minutes away. Most full-time luxury buyers choose Reno. Most buyers prioritizing water access and seclusion choose Tahoe.
How far is Reno from Lake Tahoe? From Southwest Reno neighborhoods like Montreux and Galena Forest, Lake Tahoe is approximately 30 to 45 minutes in normal conditions. In summer and fall, the drive is easy and beautiful. In winter, mountain passes can close during storms and ice adds significant time. Commuting between the two regularly in winter is harder than it looks on a map.
What does a luxury home in Reno cost compared to Lake Tahoe? Based on current MLS data from May 2026, single family homes in Galena Forest are selling with a median closed price of $1,840,000 and an average of $459 per square foot. Montreux shows a median closed price of $3,500,000 and $739 per square foot. In Incline Village, the average price per square foot is $1,229, and Zephyr Cove averages $1,408 per square foot. Your money goes meaningfully further in Reno for a comparable level of finish and lifestyle.
Which Reno neighborhoods feel most like Lake Tahoe? Galena Forest and Montreux. Galena Forest sits along Mt. Rose Highway surrounded by tall pines with custom homes on larger lots. Montreux is a private gated community with a golf course and a wooded mountain setting. Both give you the Tahoe feel in a Reno address, with city conveniences within a short drive.
What outdoor activities can you do near Reno and Lake Tahoe? The list is genuinely long. Skiing and snowboarding, mountain biking, road cycling, hiking, running, golfing, boating, kayaking, paddleboarding, fly fishing and rafting on the Truckee River, and beach days on Lake Tahoe throughout the summer. The dry climate means you can be outside comfortably year-round, which is something that people who move here from the East Coast or the Midwest say changes their lives entirely.
Is Incline Village worth the premium over Reno? Incline Village gives you Nevada tax advantages and lake access in one package. The price per square foot is significantly higher than Reno's luxury neighborhoods, and inventory is limited. For buyers who want Nevada residency without the Tahoe price tag, Reno's luxury communities offer better overall value. For buyers who need to be on the lake, Incline Village is worth the premium.
Can you live in Reno and ski Lake Tahoe regularly? Yes. Mt. Rose Ski Resort is approximately 30 minutes from Southwest Reno and is a favorite for locals who ski before work. Heavenly, Northstar, and Kirkwood are all accessible as day trips. Many Reno residents ski several times a week throughout winter without leaving for full weekends.
What makes the Northern Nevada lifestyle different from other parts of the country? The outdoor access and the dry climate together create a lifestyle that is genuinely difficult to find anywhere else. You are not dealing with the humidity and heat of the South or the East, or the constant rain of the Pacific Northwest. You get real seasons, abundant sunshine, and year-round outdoor living in a region with mountains, a lake, rivers, and trails all within reach of a growing city.
Shannon Comstock is a Reno, Nevada real estate agent helping luxury buyers and sellers navigate life transitions with clarity, strategy, and a genuinely personalized approach.
📞 775.842.2000 📧 [email protected] 🌐 shannoncomstock.com 📍 1401 S Virginia Street, Suite 100, Reno, NV 89502
Shannon Comstock is a licensed REALTOR® in the state of Nevada, License S.175542, with RE/MAX Gold.
If you're either thinking about selling or already made the decision to sell your house, but you still have questions or concerns regarding the process, price or anything else - let me tell you:
You're in the right place.
This free seller seminar is giving you the exact step by step blueprint on everything you need so you can get clarity on everything A-Z and guide to you make the best decision in selling your home for top dollar.
You will learn about timelines and timing, marketing your home, pricing your home, negotiations, and so much more.
Take a look around and let us know how we can help you.

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Discover how to sell your home Faster and To get top dollar!
Enjoy the latest & most up-to-date marketing & sales tactics to sell your home fast, for top dollar.
The Pre-Market Quiz
"Will your home pass the test before going to market?"
Learn how to sell your home for top dollar right now
You may need to make a few changes before selling
Pre-Market Timelines
"Let's talk about the timelines before listing a home with us."
What you should expect when getting your home ready to sell
How to maximize the return on your investment
Timing
"How quickly will my home sell? This is a common question we get."
Learn about the market climate and absorption rates
The market climate will determine how quickly your home will sell
Marketing Your Home
"The importance of marketing your home properly."
Digital marketing exposes your property to the masses
Negotiation will be key in selling you home
Pricing your home is not as easy as checking Zillow
Home Valuation
"How do you determine what your house is worth?"
Pricing your home right
Factors to consider are size, condition, location, marketing, and negotiating
Underpricing and overpricing your home will cause you to lose money
Is Zillow Accurate?
"Should I use Zillow as an accurate evaluation of my home’s value?"
Zillow is an algorithm based on public data
Zillow has never seen the inside of your home and it’s a computer
Zillow comes up with the value based upon what your neighbors are selling for
What to Disclose?
To disclose or not to disclose
This is vital to ensure that you are safe during and after the sale
Over-disclosure is better than under-disclosure
Receiving Offers
"How do you know if you should accept the offer you just got?"
What if you don't receive the amount of offers you were hoping for?
What happens if we have more than one offer?
Good Time to Sell?
"Are we heading into a recession and is now a good time to buy and sell?"
If you're fearful of selling due to a recession, you may want to think again
Remember, it's all relative
Negotiations
"How to negotiate like a master to make sure you get the most out of your home?"
How to get top dollar when selling
Walking away with the most amount of money in your pocket
Inspections?!
"Should you get inspections done prior to listing my home?"
The advantages of having inspections done prior to listing
Saves you time and money
Curb Appeal
How to make a good first impression
How to get maximum exposure and top dollar
There are simple tricks that can save you money and maximize the return on your investment at the same time
Should I Take the First Offer?
NO NO NO!
The goal is for your home to be seen by the masses
Then, to get the highest and best price and terms for your home
What Are Contingencies?
"When a buyer has made an offer on a home and the seller has accepted it but the final sale is contingent on certain criteria being met."
This criteria, or contingencies, typically fall under four major categories: appraisal, loan approval, inspections and reports & disclosures
Contigency Timeframes
"Now we're in contract prior to contingencies being removed. Now we're in business."
The buyer now will secure their loan, have their inspections on the property, and review all of the reports and disclosures
Want a free Home Value Report?
Go to the next page to request a free home value report for your specific home.
Shannon Comstock, RE/MAX Gold
Executive Club & 100% Club Award Winner | 24K Agent Designation | Certified Digital Marketing Specialist | Certified Listing Specialist
Shannon has been in real estate since 2013 and licensed since 2014 with valuable title and escrow experience, giving her a comprehensive understanding of the entire transaction process.
Her extensive knowledge in innovation and digital marketing generates thousands of views for her listings compared to traditional platforms—combining cutting-edge technology with personalized service to create the competitive environment needed to maximize returns.
Shannon takes pride in removing the stress from selling, managing all details so clients can focus confidently on their next chapter.
A former professional photographer, Shannon brings these skills to showcasing homes in their best light. She's also passionate about continuous learning, constantly researching new marketing strategies to deliver the best results.
When not helping clients, Shannon enjoys the outdoors with her boyfriend Spencer and their dogs, attending concerts, reading, cooking, gardening, and celebrating her many years of homeschooling her sons who are now UNR engineering graduates.
Contact Shannon today to put her five-star service to work for you.
Expert guidance and child-friendly approach makes selling seamless.
"Shannon was amazing and we highly recommend! She is very thorough, has a lot of great ideas and pointers to help with the selling process and we feel we got the offers we wanted on our home because of her guidance! She was also so amazing with our children and made the process a lot better than it could have gone, especially moving with 2 little ones!"
Dedicated expert delivering consistent success in real estate.
"Shannon is one of the most dedicated, knowledgeable, and effective Realtors I have ever worked with. I’ve executed several successful transactions with her at my side, and could not possibly be happier!"
Connected local expert who navigates complex transactions effortlessly.
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To those reading, trust is built over time. Shannon has ours and will extend to you in advance, from there you can start your own journey together, on a solid foundation!"